This is a diamond advert that is aimed at women. This is mainly aimed at women because there is a womens wedding ring and girly flowers. Women always want their weddding day to be the best day of their lives, "That Special day just got better..." suggests the diamond ring will make the day so much better! The background of the white silk is a connetation of the womens wedding dress, there is also a wedding invitation on top of the silk table cloth. The flowers represent the womans flower bouquet which she holds when she gets married. This will catch womens attention and they will read this to find out information on diamond wedding rings beacause the ring is the most important thing on a wedding. This follows and uses the gratification theory. They also will define the personal identity by having a diamond ring, the advert reinforces if you have a ring you will be a successful wife.
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