This
Barclaycard advert has 107,787 views on YouTube and has gone viral. The target
audience is for adults because its advertising a credit card and the story of
the advert is about men and women that have a job in an office. The story of
the advert is also humorous because it involves a normal man who works in an
office and goes to London in a waterslide and buys products using his credit
card. The advert follows the man in the waterslide all around central London
and shows all different work places and professions where the customers can use
the product, this makes the audience think about the product and how they could
use it. This promotes the product easy and quickly because it shows how he uses
the credit card on the go. In addition to this advert, there is a game that
lets the audience the same as the character and ride the waterslide just like
the character in the advert. The advert has the sound of then men and women
working in the office so it has diegetic sound but also the advert includes non
diegetic sound because there is a song playing over the voices of the
characters. This advert has gone viral because it is fun and humorous and when
people see the Barclay shop they think of the advert and they know how easy and
quick the product is to use and they will want to go and buy it.
This
Evian baby&me advert has 92,753,441 views and has gone viral. The target
audience is mainly for adults because the advert has a short story when adults
turn into babies in a mirror. The advertisers of Evian water want to represent
their water as one that can keep adults young at heart. This advert has gone
viral because the advert is very humorous, it also makes you want to go and buy
the product because it doesn’t really have anything to do with water. In
addition to this advert there is a game that lets you turn into a baby like the
characters on the advert which also helps the company promote their product.
The audience will see ‘Evian’ and think of the mad, funny advert and how they
can be like the characters and use the app to turn into babies themselves. The
audience are more familiar with the product because of the pun line 'Evian live
young' because the characters are acting young again. This also suggests how
the product can make you happy and young again because when the adults turn
into babies they are happy and start dancing. They were adults at the start of
the advert and at the end of the advert they ‘live young’ and turn into babies.
There is diegetic sound at the start of the advert because you can hear the
horns of cars and you can also hear sirens and people talking in the
background. During the advert there is non diegetic sound because there is a
fast song playing through the advert when the characters are dancing.
